Job Title: Digital Marketing & eCommerce Coordinator
Salary: £17,000 to £23,000
Location: Barnstaple

About us:
PacaPod design and sell innovative and award winning baby changing bags. A dynamic, professional and close-knit team, we work together to deliver the best possible product to our customers. This is your opportunity to join us as we experience a period of growth and development. Our office is based in the centre of Barnstaple.


About you:
We are looking for a professional individual with an organised and enthusiastic attitude to work. You should have a creative flair and experience in digital marketing. You should be willing to be flexible and take on new tasks. You will have a social and professional manner and feel comfortable talking to a variety of personnel from customers to external consultants.

 

Main purpose of job:

Support the Marketing team to deliver the Company’s marketing strategies and goals through a variety of digital communication channels to contribute to brand awareness and increasing sales.

Main Responsibilities:

  1. Manage and share reporting of external digital consultants, ensure they are driving the marketing goals, branding and that tone of voice is consistent
  2. Support online web development across multiple store-fronts, optimising and improving the consumer experience and journey on pacapod.com
  3. Facilitate online marketing projects to optimise the website and support sales and revenue
  4. Schedule and design emails using MailChimp to send out to our consumer database to inform, promote and drive additional sales to the website
  5. Assist with tradeshow events and display requirements.
  6. Plan, manage and report on online promotions
  7. Plan and assist on lifestyle photo-shoots and videos
  8. Take on other responsibilities or tasks within your skills and abilities whenever reasonably asked

Knowledge, skills and experience required:
Essential

  • Strong administrative and proofreading skills, with excellent attention to detail
  • Good use of English language, including strong spelling and grammar
  • Use of email software such as MailChimp
  • Good IT skills, including Microsoft Office
  • A strong understanding of digital marketing
  • Competent in Photoshop
  • A practical experience of using social media to interact with customers


Desirable

  • Design skills and experience using design software – Illustrator knowledge would be an advantage.
  • An interest in the nursery industry
  • Ideally possess creative flare and vision
  • Website development (Shopify) and management experience.


Competencies:
Written Communications
Is able to write clearly and succinctly in a variety of communication settings and styles; able to successfully deliver messages to have the desired effect.

Action Orientated
Enjoys working hard; is action orientated with energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning; seizes more opportunities than others.

Organising
Can marshal resources (people, funding, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.

Time Management
Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; achieves more in less time than others; can attend to a broader range of activities. Able to think quickly.

Peer relationships
Can quickly find common ground and solve problems for the good of all; can represent his/her own interests and yet be fair to other groups; can solve problems with peers with a minimum of noise; is seen as a team player and is co-operative; easily gains trust and support of peers; encourages collaboration; can be candid with peers.

Integrity and Trust
Is widely trusted; is seen as a direct, truthful individual; can present the unvarnished truth in an appropriate and helpful manner; keeps confidences; admits mistakes; doesn't misrepresent him/herself for personal gain.

Composure
Is resilient and remains calm under pressure; does not become defensive or irritated when times are tough; is considered mature; can be counted upon to hold things together during tough times; can handle stress; is not knocked off balance by the unexpected; doesn't show frustration when resisted or blocked; is a settling influence in a crisis.

Learning
Learns quickly when facing new problems; a versatile learner; open to change; analyses both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks.

Key Contacts:
Internal: Managing Director, Head of Marketing
External: Customers, Consultants, Web Developers

To apply for this position:
Please send a copy of your CV with a covering letter to marketing@pacapod.com

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