About Us

The Story of PacaPod

Jacqueline Waggett, Mother and Founder of PacaPod…

About Me – The Story Behind PacaPod

I’m Jacs, the founder and designer behind PacaPod - a brand born not just from the chaos of parenting, but from a deeper need to create calm through structure.

When I first created the PacaPod system, I thought I was solving a practical challenge: how to simplify life on the go with a baby. But with time, I began to see the deeper reason. I was soothing my own anxious tendency to over-organise and plan ahead—instincts that, back then, I didn’t have a name for.

Years later, my daughter was diagnosed as autistic. Suddenly, the way I’d been experiencing the world made more sense. That realisation led to my own recognition of being neurodivergent and not long after, her dad was diagnosed with ADHD too.

PacaPod was never just about baby changing. It was about creating a portable sense of order for brains that work a little differently. For parents managing overwhelm, sensory needs, and executive function challenges, PacaPod offers clarity when things feel chaotic.

Today, it’s more than a brand - it’s a support system. One designed from lived experience, and made to bring a little more ease to the everyday.

Simple adventures such as a trip to the park, can feel daunting and don't get me started on more adventurous travels to far-flung places but knowing that I’m organised is one less thing to worry about.

Worrying about things you can't change is precious time wasted – and we don’t get it back - believe me :)

The spark of the idea came from cycling around the world with all my possessions stored in two bicycle panniers, travelling light and being organised was essential to happiness (and the weight of the bike on every hill climb).  As soon as I had my first daughter the idea started to form and after speaking to all my new Mum friends about their likes and dislikes, I figured that we were all carrying 3 bags around instead of one, hence the 3-in-1 baby bag creation.

I launched the concept at Harrogate Nursery Trade Show in 2008 (I was terrified and still breastfeeding with a 6 month old and a 2 year old), but it was an instant hit and taken on by John Lewis, Mothercare and even pursued to go on Dragons Den. Since then it has been enthusiastically snapped up by busy parents, celebrities such as Chris Hemsworth, Benedict Cumberbatch, Sophie Ellis-Bextor, Alesha Dixon, Rosie Hungtington-Whitely and Zara Phillips and major retailers around the globe.

PacaPod has been a best selling baby changing bag in the UK since 2007.  Each design is founded on the same principle of a parent bag, feeder pod, changer pod & mat, pram clips and mini pod, but there are an array of designs to suit individual styles and budgets.  Some of these include twin changing bags, leather changing bags and all the new collections have a backpack function and are suitable as a dad bag too.

We have a cabinet of awards and I couldn't feel prouder :)  I've learned a HUGE amount in the last 17 years and love helping others too, so if you have any ideas you want to float in the middle of that exhausting night feed, don't forget about it, parents have all the best ideas for what parents need to make life more simple.